RECENT WORK

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In 2024, I collaborated with the Santa Clarita Community College Board of Trustees to create a compelling visual campaign that resonated with voters. The project focused on highlighting the candidate’s dedication to educational access, community growth, and student success.

I led a strategic campaign to raise awareness and support for a candidate running for the Santa Clarita Community College Board of Trustees. Focused on promoting accessible education and community engagement, the campaign utilized a comprehensive approach to connect with local voters. Through stakeholder collaboration and audience research, I crafted a cohesive visual identity and messaging strategy that resonated with the community.

The campaign included vibrant social media content, professionally designed print materials, and impactful event branding. Key deliverables such as flyers, yard signs, and digital assets highlighted the candidate’s dedication to student success and educational equity. By engaging voters on platforms like Instagram and Facebook and distributing materials at community events, the campaign strengthened its connection with the target audience.

Happily Natural Day is an annual summer festival that celebrates holistic health, cultural awareness, and social change, with a strong emphasis on community engagement. Through a strategic partnership with Northside CSA, the festival aimed to address food access challenges by increasing visibility and support for Black farmers and their CSA program. The campaign's objectives included raising awareness about the contributions of Black farmers, increasing CSA subscriptions with flexible options, and fostering community engagement through education on sustainable agriculture and healthy eating. To ensure alignment with stakeholder goals and community needs, research involved focus groups and surveys, resulting in targeted messaging and an inclusive outreach strategy. Social media platforms like Facebook, Instagram, and Twitter (now X) were used to amplify the message through vibrant visuals, farmer stories, polls, and Q&As, while printed materials were distributed at culturally relevant locations and during the festival itself. Onsite workshops and community storytelling created meaningful engagement, showcasing the value of supporting a resilient local food economy. The outcome was a 50% increase in social engagement, a 35% rise in subscriptions, and overwhelmingly positive community feedback. My strategic approach to revamping the campaign exceeded expectations, strengthened the community’s connection to Black farmers, and laid the foundation for long-term support of sustainable agriculture.